（一）突破单一经营模式，构建供产销完整价值链。

(1) Break through a single business mode and build a complete value chain for production and sales.

近几年来，海宁中国皮革城通过皮革城产业价值链上下游的整合，不断创新拓展市场功能，努力打造一个适应产业发展要求的深层次服务平台。

In recent years, Haining China Leather City has continued to innovate and expand market functions through the integration of upstream and downstream industries in the leather industry value chain, and strove to create a deep service platform that meets the requirements of industrial development.

（二）突破传统商业模式，以时尚提升市场附加值。

(2) Break through a traditional business mode and increase added value of the market with fashion.

皮革城的管理者认识到，现代市场的培育管理不是简单的商铺租售，而是围绕皮革产业价值链的上下游做好服务，促进商品增值，从而提升整个市场的附加值。

The managers of the Leather City recognize that the cultivation and management of the modern market is not simply about shops for rent, but instead it is a good service focusing on the upstream and downstream value chain of the leather industry to promote the added value of the commodities and thus increase the added value of the entire market.

皮革城努力将海宁总部打造为“中国皮革服装流趋势发布中心”，提升时尚影响力。一方面在海宁本地举办中国服装流行趋势发布、中国皮革时尚周等高规格的时尚发布活动，其中与央视合作举办发布达4次，海宁皮革城也因此被央视授予CCTV中国服装流行趋势发布基地。另一方面，积极组织企业以海宁皮革的整体形象走出去，包括组团参加国内外的知名展会，在展会上进行时尚发布；包括通过皮装时尚万里行、“京杭古运河•皮都时尚风”、时尚都市行等活动，组织企业在全国各大都市举办时尚发布，让全国各地的消费者感受海宁皮革的时尚魅力。

The Leather City strives to build Haining headquarters as the “China Leather Fashion Trend Release Center” and to enhance its fashion influence. On the one hand, high-profile fashion events such as the release of fashion trends in China and China Leather Fashion Week are held locally in Haining. Among them, it has cooperated with CCTV in releases for four times. Haining Leather City was therefore awarded the title of the CCTV China Fashion Trend Release Base. On the other hand, it has actively organized companies to go out with the overall image of Haining leather, including the participation of delegations in well-known exhibitions at home and abroad, and conducted fashion releases at the exhibition; organized enterprises in the major cities throughout the country to hold fashion releases through activities including fashion leather travel, “Beijing-Hangzhou Grand Canal • Leader City Fashion” and Fashion City Tour, so that consumers across the country can feel the fashion charm of Haining leather.

传统的商业模式的突破，实现了市场时尚附加值的提升，大大增强了市场的吸引力和竞争力。

Breakthroughs in the traditional business mode have brought about an increase in the added value of market fashion, thus greatly enhancing the attractiveness and competitiveness of the market.